商务英语视听说课程教学大纲-兰州财经大学-国际经济与贸易学院

本科教学大纲

学院（部）：国际经济与贸易

课程名称：商务英语视听说

教务处

二○一三年十月

商务英语视听说课程教学大纲

课程名称：商务英语视听说（Advanced English on Economics & Trade）
课程类别		专业方向选修课	课程编号	5013030	学时数	51
归属学院（部）		国际经济与贸易
授课对象		国际经济与贸易专业（本科）
完成人		姜洋	职称	副教授
审定人		姬顺玉	完成日期	2013 年10月8日
课程简介	《商务英语视听说》是专门为商务及财经类院校学生设立的一门高级商务英语语言技能课程。课程旨在培养学生在未来商务环境下，用英语进行交流的能力，同时达到提高跨文化商务英语听力和英语会话的技能。该课程也是学习商务英语其他相关课程的基础课程，为学生提供一个商务英语的入门介绍，并对商务英语情境有整体的认识。本课程以国际经济与贸易专业（本科）学生为主要授课对象，作为专业方向选修课，是整个专业课程体系的重要组成部分。目前全国有几十所财经类院校，都是要培养国际化的掌握一门外语并精通经济贸易管理知识的精品复合型人才，因此《商务英语视听说》课程应运而生。它的开设符合了财经类院校和其他商科学校的课程规划和设置要求。课程开设以来，顺应时代、突出特色、推陈出新，无论从知识上、语言上、教法上都适应了时代的发展，满足了高校学生高起点、国际化、财经类专业的知识和语言训练需求，具有立体感、时代感、实用性、复合性。教学上的特点是认真完成从一本教材授课，教师为中心，教室为学习地点的灌输式 “cramming teaching” 教学向多种教材，学生为中心，多个学习地点的自主式学习的转变。教材后面的多媒体互动听力光盘准许学生反复听，多层次的练习。教学方法的改进和手段的更新，主要采用交际法教学和多媒体互动教学。

一、使用说明

（一）课程性质

《商务英语视听说》是为国际贸易专业学生开设的一门综合语言技能课，以国际经济与贸易专业（本科）学生为主要授课对象，作为专业方向选修课，是整个专业课程体系的重要组成部分。该课程的主要任务是使学生进一步提高语言应用能力，特别是用于国际商务的专门用途英语的使用能力。该课程是学习商务英语其他相关课程的基础课程，为学生提供一个商务英语的入门介绍，并对商务英语情境有整体的认识。

（二）教学目的

该课程旨在培养学生在各种商务环境下熟练运用英语知识与技巧的能力，对学生进行正规严格的听说技能训练，有计划地、逐步地提高学生的听说水平。通过商务英语视听说语言要点训练，商务情景实践以及综合技能训练，使学生逐步获得商务英语交际能力和操作能力，必将有助于培养学生的实际应用能力和跨文化交际能力。

（三）教学时数

国际经济与贸易专业（本科）共计51学时（17周、周3学时），其中课堂讲授45学时，机动6学时。（带*号的章节为自学内容或以自学为主。）

（四）教学方法

认真完成从一本教材授课，教师为中心，教室为学习地点的灌输式 “cramming teaching” 教学向多种教材，学生为中心，多个学习地点的自主式学习的转变。教材后面的多媒体互动听力光盘准许学生反复听，多层次的练习。教学方法的改进和手段的更新，主要采用交际法教学和多媒体互动教学。

（五）面向专业

国际经济与贸易专业（本科）

二、教学内容

　第1章全球化趋势

（一）教学目的与要求

Teaching Objectives:

1. In this unit students will learnwords and expressions related to globalization trend and WTO..

2. Students will be able to argueeither in favor of or against globalization or WTO.

（二）教学内容

Background Reading

WTO Agrees to a New Round of TradeTalks

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B Who Benefits fromGlobalization

Exercise 1, 2

Part C The Poor Like Globalization

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第2章国际贸易热点问题

（一）教学目的与要求

Teaching Objectives:

1．In this unit students will learnwords and expressions related to international trade..

2．Students will be able to talk aboutthe hot issues related to international trade such as trade relations, tradedeficit, trade barriers, and trade disputes.

（二）教学内容

Background Reading

What is International Trade?

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B Central Bank Governor on RMBExchange Rate

Exercise 1, 2

Part C U.S.-China Trade DeficitTravels Down Two-way Highway

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第3章解读经济

（一）教学目的与要求

Teaching Objectives:

1. Students will learn word andexpressions related to various economic indication.

2. Students will be able to useeconomic indicators to talk about economic situations.

（二）教学内容

Background Reading

Greenspan’s Record: An ActivistUnafraid to Depart from the Rules

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B How to Be Exuberant andRational

Exercise 1, 2

Part C Traffic Lights on the Blink

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第4章消费者行为

（一）教学目的与要求

Teaching Objectives:

1．Students should learn vocabulary andbasic concepts related to marketing and consumer behavior.

2．Students will be able to talk aboutdifferent consumer behavior and marketing practices.

（二）教学内容

Background Reading

What is Consumer Behavior?

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B Diversified Americans

Exercise 1, 2

Part C Lifestyle Change – Fitnessand Health

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第5章品牌资产和全球品牌

（一）教学目的与要求

Teaching Objectives:

1．Students will learn words andexpressions related to branding.

2．Students will be able to talk aboutthe historical development and the current situation of global brands.

（二）教学内容

Background Reading

Brand Equity

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B Branding Help from RobertNelson

Exercise 1, 2

Part C Creating a China Brand

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第6章广告诉求——形象和性格

（一）教学目的与要求

Teaching Objectives:

1.Students will learn words andexpressions related to advertising.

2.Students will be able to discussdifferent types of advertising appeals and the importance of image andpersonality to a product.

（二）教学内容

Background Reading

What is Advertising?

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B The Secrets to GreatAdvertising and Copy Writing

Exercise 1, 2

Part C Advertising Techniques in theMovie “Spider Man”

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第7章管理大师

（一）教学目的与要求

Teaching Objectives:

1. Students will learn differentmanagement approaches.

2. Students will be able to talkabout the key qualities and personalities of great leaders.

（二）教学内容

Background Reading

Jack Welch

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B Two Great Corporate Leadersof the 20^thCentury – Jack Welch and Ballmer

Exercise 1, 2

Part C Edward Lampert – One of theExtraordinary Investors of Our Age

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第8章激励员工

（一）教学目的与要求

Teaching Objectives:

1. Students will learn motivationalprocess and understand reward as a motivator.

2. Students will be able to arguefor or against “money” as number one motivator” and discuss motivationaltechniques and the difficulties to put them into practice.

（二）教学内容

The Motivational Process

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B Does Money Motivate?

Exercise 1, 2

Part C Meeting the Company’sMotivational Challenge

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第9章招聘和业绩评估

（一）教学目的与要求

Teaching Objectives:

1. Students will learn words andexpressions related to human resources management, such as recruiting, employeeappraisal and the function of job hunters.

2. Students will be able to learn toact efficiently in job interview and understand the effective way inperformance evaluation.

（二）教学内容

Background Reading

A Story

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B A Job Interview Need Not Be a Battle of Wills

Exercise 1, 2

Part C Effective PerformanceAppraisal: Tips from the MSPB

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第10章金融世界

（一）教学目的与要求

Teaching Objectives:

1. Students will learn words andexpressions related to financial world.

2. Students will be able to talkabout their understandings of the financial world.

（二）教学内容

Background Reading

Credit and Credibility

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B Tailor-made for Her

Exercise 1, 2

Part C China Gold Rush HidesDifferent Strategies

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第11章理性投资

（一）教学目的与要求

Teaching Objectives:

1. Students will learn words andexpressions related to investment;

2. Students will be able to discussthe advantages and disadvantages of various investment tools.

（二）教学内容

Background Reading

New York Stock Exchange

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B The Commodities Gusher

Exercise 1, 2

Part C The Reigning Queen of Tech

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第12章商业法律前沿动态

（一）教学目的与要求

Teaching Objectives:

1.Students will learn words andexpressions related to business law.

2.Students will be able to talkabout issues related to business laws.

（二）教学内容

Background Reading

Employees Ready for Class-actionLawsuit against EA

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B Sarbanes-Oxley Outlays

Exercise 1, 2

Part C Legal Tactics for HostileMergers

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第13章有效沟通—语言文化

（一）教学目的与要求

Teaching Objectives:

1.Students will be able toillustrate the close relationship between language and culture.

2.Students will learn how toincrease cultural awareness in language learning and interculturalcommunication.

（二）教学内容

Background Reading

The Relationship between Languageand Culture

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B What is Culture Like?

Exercise 1, 2

Part C Culture-loaded Idioms

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第14章文化差异—礼仪禁忌

（一）教学目的与要求

Teaching Objectives:

1. Students will understand theimportance of appropriate etiquette and protocol in intercultural businesscommunication.

2. Students learn to identifycultural differences in initiating business contacts, in social entertainmentand gift-giving practices, etc.

（二）教学内容

Background Reading

Appropriate Protocol inIntercultural Business Communication

Loose-leaf selective listening

Part A Intercultural BusinessMiscommunication

Exercise 1, 2

Part B Protocols of handshaking andGift-giving

Exercise 1, 2

Part C Hall’s High- and Low-ContextOrientation

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第15章企业文化—竞争优势

（一）教学目的与要求

Teaching Objectives:

1.Students will learn words andexpressions related to organizational culture.

2.Students will learn to talk thefoundation and the characteristics of organizational culture.

（二）教学内容

Background Reading

What Is Organizational Culture?

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B Cultural Models ofOrganization

Exercise 1, 2

Part C Cultural Synergy in ShanghaiGeneral Motors

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第16章企业的社会-商业伦理

（一）教学目的与要求

Teaching Objectives:

1. Students will learn words andexpressions related to business ethics and social responsibilities.

2. Student will be able to argueeither in favor of or against business ethics and social responsibilities.

（二）教学内容

Background Reading

The Fall of Anderson

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B Corporate SocialResponsibility and Sustainable Development

Exercise 1, 2

Part C Survey: Ethics Abuses on Rise

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第17章网络时代

（一）教学目的与要求

Teaching Objectives:

1. Students will learn words andexpressions related to Internet and mobile phones.

2. Students will be able to talkabout the advantages and disadvantages of Internet and mobile phones.

（二）教学内容

Background Reading

Internet Phone Calls Coming to aMobile Phone Near You

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B The Future of the Internet

Exercise 1, 2

Part C On-line Marriage—A NewFashion

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

　第18章新经济与电子商务*

（一）教学目的与要求

Teaching Objectives:

1. In this unit, students will learnwords and expressions related to e-commerce and new economy.

2.Student will be able to talk aboutthe concepts and issues related to e-commerce and new economy, like e-commercesecurity, features of the new economy, etc.

（二）教学内容

Background Reading

E-commerce: A revolution with Power

Loose-leaf selective listening

Part A Business News

Exercise 1, 2

Part B E-commerce and CulturalValues

Exercise 1, 2

Part C E-commerce Activity: A NewMetric to Consider

Exercise 1, 2

Acting out

Exercise 1, 2

（三）教学方法与形式

采用课堂讲授、多媒体结合的形式

（四）教学时数

3学时

三、考核方式

根据学校安排采取闭卷方式。平时成绩、期中成绩与期末成绩比例分别为10%、20%、70%。

四、教材选用

江春主编：《高级商务英语听说（第二版）》，对外经济贸易大学出版社，2010年10月。

五、参考书目

1、吴立高陈玉萍主编：《高级商务英语听说》，对外经济贸易大学出版社，2009年10月。

2、（英）埃文斯（Evans，D.），（英）斯特拉特（Strutt，P.）主编：《体验商务英语听说教程》，高等教育出版社，2008年1月。